Master Writers Share Their Wisdom

I’ve read that when you’re really attached to a piece of your own writing—when you think you’ve accomplished a great feat of wordcrafting—that’s probably the part you should cut. It’s amazing how often it’s true.

The Man in the Chair and You

The Man In The Chair is probably more known in the commercial sales marketing sector than in public relations, but it does have a lot to teach us PR folks about media relations.

In a World Full of Communications Specialists, a Generalist

In a world full of communications specialists, sometimes a generalist is just what you need.

For Mother’s Day

“I haven’t met the mother yet who doesn’t adore her children.”

Getting Traditional Media Only Begins with a Press Release

The key point about pursuing traditional media stories: we’re all on the same team. Let’s understand each others’ roles better and work together.

Eight Tools for Building Relationships with Traditional Media

Think about your story with the medium in mind. For TV, propose something that can be filmed. For print, let them know if you have photos. For radio, line up people who can be interviewed on air.

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