I’ve read that when you’re really attached to a piece of your own writing—when you think you’ve accomplished a great feat of wordcrafting—that’s probably the part you should cut. It’s amazing how often it’s true.
The Man In The Chair is probably more known in the commercial sales marketing sector than in public relations, but it does have a lot to teach us PR folks about media relations.
In a world full of communications specialists, sometimes a generalist is just what you need.
“I haven’t met the mother yet who doesn’t adore her children.”
The key point about pursuing traditional media stories: we’re all on the same team. Let’s understand each others’ roles better and work together.