Once you can see the gaps in your communications toolkit, brainstorm other tools you could use. Our family “made do” with a basic camping toolkit for years—but camping became a lot more comfortable as we acquired new equipment!
An editorial calendar helps you stay on top of recurring events throughout the year that can provide you with opportunities to promote your business or nonprofit, service or product, or your self-published book.
Developing a communications plan need not take a lot of time. For small organizations, or even individuals, a basic chart that will help you visualize what your goals are, what you’re already doing, where the gaps are, and how you might fill them is all you need.
Why is it okay for a person to make a lot of money doing nothing good for the world but it’s not okay for a person to make living trying to do something good for the world?