How Does Your Traditional Media Garden Grow?
Make the most of your annuals, grow perennials with the long term in mind, cultivate your garden so well that weeds won’t stand a chance, and tend to your garden year ’round. Bring the same principals to media relations, and your garden will grow just fine.
Burn Your Books
The idea of book burning is bad enough. But celebrating it with a party?
The Man in the Chair and You
The Man In The Chair is probably more known in the commercial sales marketing sector than in public relations, but it does have a lot to teach us PR folks about media relations.
In a World Full of Communications Specialists, a Generalist
In a world full of communications specialists, sometimes a generalist is just what you need.
Getting Traditional Media Only Begins with a Press Release
The key point about pursuing traditional media stories: we’re all on the same team. Let’s understand each others’ roles better and work together.
Eight Tools for Building Relationships with Traditional Media
Think about your story with the medium in mind. For TV, propose something that can be filmed. For print, let them know if you have photos. For radio, line up people who can be interviewed on air.
