Make the most of your annuals, grow perennials with the long term in mind, cultivate your garden so well that weeds won’t stand a chance, and tend to your garden year ’round. Bring the same principals to media relations, and your garden will grow just fine.
The Man In The Chair is probably more known in the commercial sales marketing sector than in public relations, but it does have a lot to teach us PR folks about media relations.
In a world full of communications specialists, sometimes a generalist is just what you need.
The key point about pursuing traditional media stories: we’re all on the same team. Let’s understand each others’ roles better and work together.