Communications Planning: How to Build an Editorial Calendar
An editorial calendar helps you stay on top of recurring events throughout the year that can provide you with opportunities to promote your business or nonprofit, service or product, or your self-published book.
I Have To Go Pee!
Using “pee” to illustrate the different approaches to communication on an array of social media sites is cute, and surprisingly effective.
“Political Correctness” or Cultural Sensitivity: Do These Five Questions Help?
How can people who don’t dissect language for a living distinguish between a word that’s hurtful and one that’s silliness disguised political correctness? I’ve come up with a few simple questions that I think can help.
Master Writers Share Their Wisdom
I’ve read that when you’re really attached to a piece of your own writing—when you think you’ve accomplished a great feat of wordcrafting—that’s probably the part you should cut. It’s amazing how often it’s true.
Easy Communications Planning: Like Working on an Old House
You can use the same communications planning tool to create a five-year strategy, run a media campaign, build a better newsletter, or write tweets. And you can use it whether you’re on staff somewhere or you’re a self-publishing author.
Editing for Self-Publishing Authors
Why do self-publishing authors need editors? Because it makes the same difference as making a film with your cell phone or making a film with a crew, director, good lighting, and high-quality film.”
About Me: Lynne Melcombe
